AXA Italia
AXA Italia
A 6-months agile collaboration
to ideate, design and develop
MyAxa app.
A cross-vertical design system to elevate Sky Italia digital experience across its 3 key verticals: news, sports and entertainment.
AXA Italy approached frog willing to rethink the way customers approach insurance.
Together we ideated, designed and developed an app based on conversational interactions that offers AXA customers a quick and easy access to their policy, and with clear language guides them during the most stressful moments of the experience, such us reporting an accident or asking for roadside assistance.
WHEN
2018
WHERE
frog design
ROLE
Art Direction
Visual Design