In 2017 Leroy Merlin approached frog design asking for a new multichannel shopping experience and a full redesign of their mobile app.

After two weeks spent visiting the stores and talking to customers, shop assistants and store managers, as well as interviewing our stakeholders, we designed a digital experience that adapts to the context of usage and the users' needs, while making the customers autonomus and freeing the shop assistents from the oh-so-common question  "Where can I find it?".

WHEN
2017

WHERE
frog design

ROLE
Design Research
Interaction Design
Visual Design

An app that offers personalised experiences based
on the context of usage: this is how the hompage
changes according to the user's location.

An in store purchase process that helps
the customers to find what they need,
be autonomous and reduce the lines
at the check-outs.

Based on an informal questionnaire the app
collects the users’ interests and preferences
and it is able to suggest them specific products
that are relevant for them.